Mood films are no stranger to creatives during a new business pitch. But when the client is a heavy weight pharma company wanting to make a considerable impact in patient care with a cancer fighting drug, breaking new ground in it's category, you better come prepared to deliver.   

Pushing the envelope in traditional pharma advertising while continuing to be empathic toward a highly skeptical consumer target, remained a steadfast theme during the development of this film.

Creative Role / ACD, Creative Lead, Creative Direction, Art Direction, Concept, Design